ENERGY DRINKS ARE ONE of the fastest growing beverage products on the global market. The worldwide market is projected to increase to $84.8 billion by 2025, according to a report from the business consulting firm Grand View Research. It found that teens alone consumed $16.3 billion worth of energy drinks in 2016, and adolescent consumption is only expected to rise. According to the National Center for Complementary and Integrative Health, alongside multivitamins, energy drinks are the most sought after dietary supplement consumed by teens and young adults, with males between 18 and 34 drinking the most energy drinks and about one-third of kids ages 12 to 17 consuming them regularly.
